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Startups don’t fail because of bad ideas, they fail because people weren’t aligned
Welcome to KORE, A Research-backed assessment designed to empower individuals, startups, and innovation driven institutions to build aligned, high-performing founding teams through validated psychometric and behavioral science.
A result of more than a year of research blending psychometrics with startup realities, tested across multiple spinout startups, helping them identify team misalignments, fill critical gaps, and core rules.
We've watched brilliant ideas fall apart—not for lack of vision, but for lack of alignment. Teams didn’t know their strengths, their roles, or how to move forward together.
That’s why we dedicated over a year to creating a tool that helps teams understand themselves, find their fit, and build with confidence from day one.
What's behind KORE
Knowledge
Understand your Core
Orientation
See how you interact with others
Role
Define your most effective contribution
Evaluation
Assess roles to reveal potential
Our Vision
Empower founders, startups, and innovation-driven institutions to build aligned and high-performing founding teams.
Our Mission
To Provide a research-backed platform for analyzing entrepreneurial archetypes, assessing team dynamics, and enabling smart co-founder selection using data-driven insights.
KORE is made for :
Founders forming their foundation team
Accelerators evaluating team strength
VCs screening early-stage teams
Labs and innovation units building spinouts
KORE equips Founders, teams, and Innovation driven institution with tools to build teams that thrive
65%
Of Startups fail due to co-founder conflict.
Harvard Business School
37%
Of projects fail because of unclear roles or team objectives.
Project Management Institute
23%
Of startups fail because they simply don’t have the right team.
CB Insights
And that's why KORE exists.
We Uncover
Role Overlaps
Spot when team members compete over the same tasks
Team Gaps
Understand missing or overlapping strengths that may limit the team
Blind Spots
Reveal missing Roles or skills before they become bottlenecks
To clearify
Role Clarity
Discover the natural role within a team
Team Synergy Insights
Visualize compatibility, and alignment across your team
Team Matching Support
Structure team with alignment
Founders often don't know their natural roles. So teams clash without understanding why.
Meet the KORE Archetypes
Just like chess, building a strong team requires different pieces, each unique, vital, and powerful when used right. In KORE, we identify three essential archetypes that complete any high-performing founding team.
The Creative Catalyst
Ensures authenticity, and emotional vision of the idea.
The Driver of Action
Drives the idea to market and leads its execution.
The Architect of Precision
Transforms the idea into a robust, scalable product.
Ready to empower your team?
Your journey to better team-intelligence starts here.
Xplore your core, Empower your team.